Fiat Growth Newsletter #5

The New Age of GTM

Hey it’s Fiat!

Welcome to the Fiat Growth Newsletter. This issue takes 7 minutes to read, but here’s the quick rundown if you’re in a hurry:

• The New Age of GTM: Navigating a fundamentals-driven market requires efficient, strategic growth. Learn the playbook for profitable, sustainable scaling.

• Claude vs. ChatGPT: We break down the top AI models of 2024 and how to leverage each for maximum productivity and cost efficiency.

• GTM Hotline Announcement: Need expert guidance? Our new GTM Hotline is here to supercharge your growth strategy.

Happy reading!

This issue is brought to you by Fiat Finance.

The New Age of GTM:

Navigating Growth in a Fundamentals Market

Three years ago, interest rates sat at 0%, and founders raised capital every 18 months without a second thought. This led to growth strategies driven by a single flawed principle:

“Grow by any means necessary.”

In that environment, momentum fueled $100M Series A rounds, but today, we've returned to a fundamentals-driven market. Capital is constrained, and efficient, sustainable growth has become the ultimate competitive advantage. At Fiat Growth, we believe the best GTM minds are now your company's unfair advantage.

A Tale of Two GTM Strategies:

Old GTM Playbook

1. Build high-burn, unprofitable businesses, praying for distant profitability.

2. Hire a high-cost CRO with a traditional enterprise sales background to run your $20M startup.

3. Assemble a massive team of 20+ sales reps, even before achieving meaningful traction.

4. Overpromise with aggressive spreadsheets that never meet reality.

5. Marketing sends low-quality leads, Sales closes them, and they churn fast—setting you up to fail.

6. Hold pipeline meetings monthly, without Marketing or CS present.

7. Pay commissions to the CRO based on bad unit economics, even if it means bleeding cash.

8. Operate in a state of constant chaos. “The food is bad, and the portions are tiny!”

New GTM Playbook

1. Aim for PEG: Profitable, Efficient Growth. Sustainability > short-term gains.

2. Reduce reliance on future funding by aiming for a clear path to profitability.

3. Grow deliberately. Focus on impact, not just top-line metrics.

4. Lean into cost-efficient scaling. Optimize 2-3 growth channels, not 10.

5. Pair a hands-on VP of Sales with a strategic Head of Marketing. Growth comes from increased productivity, not headcount.

6. Weekly GTM meetings with full alignment: Marketing, Sales, CS, Ops, and the CEO—together at the table.

7. Build a unified GTM strategy. No more disjointed department silos.

8. Executive comp is tied to real outcomes: company-wide success + personal contribution. Reviewed annually, transparently.

Why GTM is the Way Forward:

In today’s capital-constrained environment, aligning your entire team around a Go-To-Market strategy isn’t just smart—it’s necessary. At Fiat Growth, we pride ourselves on crafting world-class GTM teams that have helped both startups and Fortune 500 companies scale sustainably and efficiently.

Need GTM Support? We’ve Got You Covered.

We’re excited to announce Fiat Growth’s GTM Support Line, designed for founders seeking immediate, impactful guidance. Whether you’re refining your ICP, optimizing sales productivity, or aligning your team around a winning strategy, our experts are ready to help.

Ready to level up your GTM strategy? Let’s get to work.

The Battle of the AI Titans

Claude vs. ChatGPT 🤖

After a deep dive into the performance of 2024's top AI models, here’s how they stack up:

Claude excels at:

• Human-like creativity: Ideal for content that needs an authentic voice and nuanced storytelling.

• Superior coding assistance: Real-time previews and debugging help developers code more efficiently.

• Proofreading and editing: Smarter error detection, making content clear and concise.

• Cost savings: Lower API costs, saving up to 20-30% compared to ChatGPT for heavy users.

ChatGPT dominates with:

• Expanded features: Image generation, web access, and more, adding immense versatility.

• Complex reasoning: Outperforms on logical, multi-step tasks, perfect for strategic problem-solving.

• Document handling: Processes up to 2x larger texts for heavy content work.

Integrations and customization: Broad support across platforms, making it a powerhouse for productivity.

Market Stats: The generative AI market is expected to hit $126.5 billion by 2030, growing at a CAGR of 34.6%. Both Claude and ChatGPT are accelerating this trend by providing tailored solutions for a variety of use cases.

The Takeaway: Both platforms are game-changers, but each has carved out its niche. Claude’s human-like touch versus ChatGPT’s feature-rich environment presents a strategic choice. The key? Understanding which AI to use for your needs and leveraging them to drive growth and efficiency.

As we continue exploring AI advancements, we’re just scratching the surface of what's possible. The real winners are those who master the art of picking the right tool for the right task.

Between us – we like Claude more 🙂

That’s all for this edition. Cheers!

Fiat Growth Team