Fiat Growth Newsletter #8

Making Babies Wealthy w/ Fiat Advisors

Hey it’s Fiat!

This special issue takes just 7 minutes to read. If you're short on time, here’s the quick rundown:

• An Interview with Caleb Frankel discussing How Fiat Advisors catalyzed EarlyBird's growth.

• From Ambition to Action: Learn how Fiat paired EarlyBird with growth expert Anthony Scarpaci to refine their strategy.

• Strategic Guidance in Action: Small but impactful changes in messaging and pricing unlocked exponential potential.

• A Vision for the Future: How Fiat Advisors empowers startups like EarlyBird to achieve scalable, sustainable success.

• (SPECIAL) Fiat Advisor Matcher GPT: Try our new go-to tool for pairing startups with expert advisors tailored to their needs. TRY HERE

Happy reading!

This issue is brought to you by Fiat Finance.

The Key to Growth

How Fiat Advisors Helped EarlyBird Make Babies Wealthy

For Caleb Frankel, COO and co-founder of EarlyBird, the journey to scale a startup has been equal parts exhilarating and overwhelming. EarlyBird—a financial platform helping families and friends invest in children’s futures—is about more than money. It’s about creating lasting impact.

Yet even the most passionate founders sometimes need a guiding hand. For EarlyBird, that’s where Fiat Advisors stepped in.

From Ambition to Action

In the early days, Frankel and his co-founder were navigating uncharted waters. "As non-marketing, growth-experienced individuals, we relied heavily on intuition and experimentation," Frankel recalls. Without consistent external guidance, decision-making often felt daunting.

Fiat Advisors bridged this gap, introducing the team to Anthony Scarpaci, the former VP of Growth at Acorns and NerdWallet. Anthony brought clarity and a coach-like approach that transformed EarlyBird’s trajectory.

Strategic Guidance in Action

"Anthony was instrumental from day one," Frankel says. EarlyBird was pivoting its messaging—from being perceived as a financial-first platform to an emotionally-driven experience.

Amid changes to onboarding, website content, App Store listings, and pricing strategy, Anthony’s expertise was a game-changer. Drawing from his experience at Acorns, he provided actionable insights across the customer journey, from first impressions to the first 30 days of engagement.

A Multi-Faceted Impact

Anthony’s contributions went beyond strategy. He leveraged performance marketing insights, optimized EarlyBird’s TikTok and affiliate campaigns, and introduced a new pricing model.

"We nearly doubled our price and implemented a paywall for the first time," Frankel shares. Anthony’s familiarity with tools like RevenueCat was critical during this shift. "It’s incredible how much value someone can bring in just an hour a week when paired with founders eager to learn."

On a personal level, Anthony’s accountability helped Frankel grow as a leader. "I told him early on: I want you to tell me when I’m wrong. He held me to a higher standard and helped me rise to it."

A Vision for the Future

With Fiat Advisors’ support, EarlyBird is well on its way to becoming more than an investing platform. It aims to be a community where families can unite to secure brighter futures for their children.

For Frankel, Fiat Advisors’ guidance has been transformational. "They gave us the confidence and tools to navigate the complexities of growth."

The Broader Impact of Fiat Advisors

Fiat Advisors pairs seasoned experts with ambitious startups, offering plug-and-play solutions in growth, product development, and more. With a network of over 250 advisors, their impact extends far beyond EarlyBird.

"It’s not just about execution," Frankel says. "It’s about making informed, strategic decisions. Fiat Advisors brought an adult into the room—someone to ground our wild ideas and help us build sustainably."

EarlyBird’s journey shows how the right partnership can turn ambition into scalable success.

Introducing Fiat Advisor Matcher GPT

The Ultimate Matchmaking Tool for Growth

At Fiat Advisors, we’ve always believed that the right expertise can be the difference between good and great. That’s why we’re thrilled to unveil our latest innovation: Fiat Advisor Matcher GPT—a revolutionary tool designed to seamlessly connect startups with the perfect advisors for their unique challenges and opportunities.

How It Works:

1. Understand Your Needs: Share your goals, challenges, and vision for growth.

2. Smart Matching: Matcher GPT uses advanced algorithms to analyze your input and pair you with advisors whose expertise aligns with your business needs.

3. Tailored Solutions: Get actionable, high-impact strategies from top-tier advisors who’ve been where you want to go.

Why It Matters:
Startups don’t just need advice—they need the right advice. Whether it’s scaling operations, refining GTM strategies, or unlocking new revenue channels, Matcher GPT ensures you’re paired with advisors who understand your space and can deliver results.

Early Results Are In:

• 15+ Advisor Matches per Month: Startups in fintech, SaaS, and beyond have already leveraged Matcher GPT to find their ideal advisors.

• Faster Matchmaking: What used to take weeks is now accomplished in days.

• High Satisfaction Rates: 90% of users report actionable insights and improved strategies after just one session with their matched advisor.

Takeaway:
Fiat Advisor Matcher GPT isn’t just a tool—it’s your growth team superpower. By connecting your startup with the right advisors at the right time, we’re enabling a new era of scalable, sustainable success.

Ready to Find Your Match?
Get started today and see how Fiat Advisor Matcher GPT can transform your business.

That’s all for this edition. Cheers!

Fiat Growth Team