Fiat Growth Newsletter #4

Louis Vuitton & Why SEO/Newsletters Will Never Die

Hey it’s Fiat!

Welcome to the Fiat Growth Newsletter. This issue takes 7 minutes to read, but here’s the quick rundown if you’re in a hurry:

• Louis Vuitton’s Viral Construction Site: How LV turned a demolition into a stunning display, reinforcing brand heritage in the heart of NYC.

• SEO Isn’t dead: The data proves SEO is still a $100B+ industry. Commit fully and watch your organic growth soar.

• Niche Email Newsletters: Why newsletters are making a comeback and how to leverage them for high-ROI engagement.

Happy reading!

This issue is brought to you by Fiat Finance.

Louis Vuitton's Marketing Masterpiece

Construction site turned viral

Louis Vuitton’s Fifth Avenue flagship store is undergoing demolition, but instead of leaving a drab construction site, LV turned it into a jaw-dropping display. The site now features a towering stack of oversized LV travel trunks, blending luxury and street spectacle in the heart of New York City.

Why it worked:

• High-impact visuals: Impossible to ignore, the installation grabs attention in busy Midtown.

• Brand storytelling: LV’s iconic trunks reinforce the brand’s travel heritage.

Takeaway: A creative approach to otherwise dull moments can make a brand unforgettable.

How can you apply this strategy?
Think outside the box for high-visibility projects. Transform mundane situations into brand experiences that captivate and engage the public. Bold, unexpected moves can leave a lasting impression and amplify brand storytelling.

SEO isn’t Dead

It’s the arbitrage it’s always been

SEO has faced countless “deaths” over the years—from Web 3.0 and social media to voice search, AI, and ChatGPT. But here’s the reality: SEO continues to thrive and evolve.

The data says otherwise:

• 15% of Google searches are brand new.

• 8.5B Google searches occur daily.

• Search volume grows by ~10% annually.

• SEO is a $100B+ industry and still growing.

The Challenge: SEO demands patience and full commitment. Results typically take 8-12 months to materialize, but a well-executed strategy can drive 30%+ of new user growth.

Takeaway: SEO takes time but is worth it. Your content must resonate with your core ICP and align with strategic goals. High-quality, consistent content is crucial as search habits evolve slowly.

How can you apply this strategy?
Commit to SEO fundamentals and develop niche content aligned with your goals, whether targeting fintech clients or engaging CMOs. Adapt continuously, leveraging new technologies. SEO rewards those who plan strategically and put in consistent effort.

Niche Email Newsletters

Why are they on the rise, again?

Despite the explosion of social media, email newsletters continue to drive significant results. With 4.37 billion email users worldwide in 2023 (expected to grow to 4.6 billion by 2025), email remains a dominant communication channel. Unlike social platforms where reach is limited by algorithms, emails go straight to subscribers’ inboxes, providing a unique opportunity to nurture relationships and drive conversions.

Why it works:

• Targeted content: Personalized messaging boosts engagement and conversions.

• Direct reach: 99% of consumers check email daily.

• Measurable results: Track performance with detailed analytics.

• Acquisition Cost: Aside from the time to create content, any customers that come from your newsletter are free. Once you start getting subscribers, you can retarget them and spend money to drive to your community. 

Takeaway: Stay niche. Don’t boil the ocean. Email drives consistent, high-ROI engagement.

How can you apply this strategy?
Define clear goals, segment your audience, and optimize content for mobile. Test elements continuously and ensure deliverability. Email remains a cost-effective way to build loyalty and achieve marketing objectives.

Niche Newsletters we love:

• VC Demystified

• TheFreeToaster

• Morning Brew 

• Why We Buy

That’s all for this edition. Cheers!

Fiat Growth Team